About
We made one thing.
We made it properly.
The Loafie is a wearable hooded blanket built for staying put. Long films, long sessions, cold mornings on the sofa — anything that involves not moving for a while.
We're new and we're small. One product, made carefully, and a lot of attention paid to getting it right.
Where it started
The blanket kept sliding off.
That's it. That's the whole origin story. Long winter nights, a controller in hand, and a blanket that came loose every single time I reached for a drink.
A hoodie wasn't the answer either — sleeves too tight, hem too short, arms pinned in. Nothing out there was built for sitting in one position for hours.
So I designed one that was. A pullover, so there's nothing to re-wrap. Ribbed cuffs, so the sleeves stay where you put them. Long enough to cover your legs while you're seated, not just standing.
It started as a gaming problem. It turned out to be everyone's problem.
Who it's for
Anyone who'd rather not get up.
We designed it around the long gaming session because that's the hardest version of the problem — hands busy, body still, hours passing. Solve that and you've solved the rest.
So it works just as well for a film marathon, a cold morning at a desk, a book, a nap, or doing absolutely nothing on a Sunday. One size, cut oversized, no rules about who wears it.
If you're staying put, it's for you.
Why now
Winter is going to be a long season indoors.
The weather turns, the evenings get dark early, and a lot of people are about to spend a lot of time on the couch — especially with some very big game releases landing this season.
It's in stock now and ships from the US, so it can be with you before the first properly cold night rather than three weeks after.
How it's made
No corners, no filler.
Smooth flannel fleece on the outside carries the print. Sherpa on the inside sits against you. The fabric is OEKO-TEX® Standard 100 certified, which means it's been tested for harmful substances — not a marketing phrase, an actual certificate with a number on it.
The artwork is printed edge to edge across every panel before the piece is sewn. Not a graphic stuck on the chest. That costs more and takes longer, and it's the difference between something that looks designed and something that looks printed.
Every design is our own. We don't licence anyone else's characters and we're not affiliated with any game or studio.
How we work
Three things we won't do.
Hide the delivery time
The dispatch and delivery times on this site are the real ones. If something ever changes, you'll hear it from us by email before you have to ask.
Fake the urgency
When we run an offer, it has a real end date and the timer counts down to it. No timers that quietly reset, no made-up stock counters, no "3 people are viewing this".
Hide behind a contact form
Messages go to a person, not a ticket queue. If something's wrong, say so and it gets sorted.
Where we are
The story so far.
We're not going to pretend to be bigger than we are. Here's the actual state of things.
Pattern and print. The shape was worked out around sitting, not standing — longer, wider, with cuffs that stay put.
Sampled, tested, produced. Physical samples were worn and checked before a single production run was committed to.
In stock and shipping. Orders go out from our New Jersey warehouse, with free shipping across the US.
More designs, wider shipping. If this works, there's a lot more we want to make.